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Author: Eric Eldon

How do startups actually get their content marketing to work?

[Editor’s note: this is a free example of a series of articles we’re publishing by top experts who have cutting-edge startup advice to offer, over on Extra Crunch. Get in touch at ec_columns@techcrunch.com if you have ideas to share.]  Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today. Thi...

Pre- and Post-Money SAFEs: Choosing the right one for your startup

Jared Verzello Contributor Jared Verzello is a startup and venture capital lawyer and GM of Atrium Seed where he guides companies through formation, fundraising, hiring, and managing board meetings. With Y Combinator’s Demo Day taking place at Pier 48 in San Francisco next week, its largest batch of companies ever is getting ready to present to an audience of select investors. Having taken Atrium ...

How we’re finding the best lawyers for early-stage startups

We’re nearing 1,000 submissions from startup founders and leaders in Silicon Valley and across the world about the best early-stage tech lawyers to work with. As we’ve sorted through survey responses and begun scheduling interviews with the first qualified nominees, we’ve gotten a bunch of questions. We love questions. First of all, why are we creating a living list of great tech startup lawyers? ...

Help us find the best startup lawyers

We’re looking for the best lawyers who are working with startups today, and we’d like your recommendations. Right now, it’s hard to find the sort of attorney who can help you see around corners as a young company, negotiate tricky situations and connect you to other legal experts when you need to go deep on a topic. Help us by filling out this two-minute survey. If you’re like me, you’ve spent hou...

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