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Author: Arman Tabatabai

How do you hire a great growth marketer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Editors Note: This article is part of a series that explores the w...

Working backwards to uncover key success factors

Ed Byrne Contributor Share on Twitter Ed Byrne is an entrepreneur, investor and co-founder of Scaleworks. More posts by this contributor Netflix is still too cheap Don’t fear the big company ‘kill zones’ If you’re a SaaS business — you’re likely overwhelmed with data and an ever-growing list of acronyms that purport to unlock secret keys to your success. But like most things — tracking with you do...

The different playbooks of D2C brands

Ashwin Ramasamy Contributor Ashwin Ramasamy is the cofounder of PipeCandy that provides algorithm-generated insights and predictions about eCommerce and D2C companies. His company helps investors, banks, tech firms and governments understand the global eCommerce landscape. @Ashwinizer More posts by this contributor Waiting for the right professional network It’s the end of “euphoric ti...

7 steps to building an engineering competency matrix

Justin Cowperthwaite Contributor Share on Twitter Justin Cowperthwaite is an Engineering Manager at CircleCI passionate about helping remote teams build collaborative delivery paradigms. Every engineer deserves a clear growth path so they can understand, plan, and execute on meaningful career growth. Providing a framework for this growth (we call ours a competency matrix; it’s also known as a care...

Talk all things robotics and AI with TechCrunch writers

This Thursday, we’ll be hosting our third annual Robotics + AI TechCrunch Sessions event at UC Berkeley’s Zellerbach Hall. The day is packed start-to-finish with intimate discussions on the state of robotics and deep learning with key founders, investors, researchers and technologists. The event will dig into recent developments in robotics and AI, which startups and companies are driving th...

Diving into Google Cloud Next and the future of the cloud ecosystem

Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. This week, TechCrunch’s Frederic Lardinois and Ron Miller offered up their analysis on the major announcements that came out of Google’s Cloud Next conference this past week, as well as their opinions on the outlook for the company going forward. Goo...

Data tells us that investors love a good story

Russ Heddleston Contributor Share on Twitter Russ is the cofounder and CEO of DocSend. He was previously a product manager at Facebook, where he arrived via the acquisition of his startup Pursuit.com, and has held roles at Dropbox, Greystripe, and Trulia. Follow him here: @rheddleston and @docsend Hundreds of billions of dollars in venture capital went into tech startups last year, topping off hug...

Pitching your product will kill your fundraising

Russ Heddleston Contributor Share on Twitter Russ is the cofounder and CEO of DocSend. He was previously a product manager at Facebook, where he arrived via the acquisition of his startup Pursuit.com, and has held roles at Dropbox, Greystripe, and Trulia. Follow him here: @rheddleston and @docsend Fundraising has always been something of a black box. High-flying companies make it seem like a breez...

WTF is Baillie Gifford?

The SoftBank Vision Fund has been screaming from the venture headlines the last few months, driven by eye-popping rounds (and valuations!) into some of the most notable startups around the world. Yet, SoftBank isn’t the only player rapidly buying up the cap tables of top startups. Indeed, another firm, more than a century old, has been fighting for that late-stage equity crown. Baillie Giffo...

The definitive Niantic reading guide

In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant crash course for founders and company builders. As our EC-1 deep-dive into the company shows, lessons from the team’s experience building the Niantic’s product offering remain just as fre...

Uber, Lyft, and the challenge of transportation startup profits

How much does transportation cost you? In most cities, bus or subway fare might set you back $3 or so. A tank of gas, maybe $30 or $40 depending on your car. An hour of street parking? Sometimes it’s free, sometimes it’s a few bucks. And you can usually snag an economy seat on a round-trip U.S. domestic flight for under $300. These numbers probably ring true for most people. There’s just one probl...

When to ditch that nightmare customer (before they kill your startup)

Joe Procopio Contributor Share on Twitter Joe is a multi-exit, multi-failure entrepreneur. Joe is currently building Spiffy, and previously sold Automated Insights, sold ExitEvent, and built Intrepid Media. Find more about Joe at joeprocopio.com or @jproco on Twitter. Three million dollars. That’s the largest amount of money I’ve ever walked away from in terms of a customer contract that I decided...

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